Jak Fruit introduces Koala easy peel navel

Tholen - The Australian fresh fruit international trading company Jak Fruit Pty Ltd presented a new brand for an easy peeling Navel orange at the occasion of Asia Fruit Logistica. This super sweet navel will be marketed under the Koala brand. The marketing is powered by a unique website dedicated to the promotion, www.koalaeasypeel.com.au, which is supported with leaflets that communicate the unique attributes of this orange.

For over 50 years this variety was grown by a few growers north of Sydney, but yet was never effectively marketed or commercialized. Besides low acid and more than acceptable juice content, this navel is seedless, easy to peal and easy to segment. “The attribute of low acidity will have a high appeal to Asian consumers, while children and elderly people can peel and eat them,” said Jason Kotz, MD of Jak Fruit. “We anticipate a healthy interest from niche export markets.”

The fruit has excellent storability and can be kept at 7 degrees Celsius. The production has started the last two year and will grow with plantings on different farms during the next two years, growing the volume from roughly 300 MT in 2006/2007, up to 1000 MT in 2007/2008 and 2000 MT in 2008/2009.
For more information, contact:Jason Kotz, MD Jak Fruit Pty LtdJason@jakfruit.com
Tel: +61 350238711Fax: +61 350238722www.jakfruit.com
Publication date: 9/19/2007
Author: André van der Wiel
Copyright: www.freshplaza.com